EATON RAPIDS MEDICAL CENTER
A FRESH COAT OF PAINT + USER-FRIENDLY MEDICAL INFORMATION
Eaton Rapids Medical Center is a critical-access independent hospital serving the mid-Michigan area. I did a revamp of many of their educational materials, patient handouts, and forms to give them a cleaner and more consistent look.
One of the larger projects I worked on with the marketing team was rolling out a revised version of their hip and knee replacement booklets. They were happy with the overall layout and design of the existing booklets, but thought the existing illustrations were somewhat unrefined and unprofessional. I suggested photography, and after the idea was approved I held a day-long photoshoot with one of the hospital's volunteers.
In many of my re-designs of Emergency Department injury records, I broke from traditional medical illustration styles in favor of a simple aesthetic that would reduce visual clutter and make it easier for practitioners or patients to mark down the locations of injuries.
I also designed a website for the Eaton Rapids Health Alliance, a local coalition that helps provide health and safety services to the communities of Eaton County and the surrounding areas. The group needed a web presence but had very simple needs, so I implemented a parallax-style site to create the illusion of more content and to maintain a cleaner, more streamlined appearance.