ANNA PRIEMAZA, YOUNG ADULT AUTHOR

BUILDING AN AUTHOR'S BRAND FROM THE GROUND UP.

I was hired to do a comprehensive branding approach for Anna Priemaza, debut author of Kat and Meg Conquer the World (HarperTeen 2017). I geared my design approach to visually communicate the tone and content of her book. To achieve this, I created "cartoony" illustrations for her promotional materials and tailored the look and feel of the website to match. Custom graphics and animations (powered by embedded CSS in SVG images) craft a more personable experience for users.

The site, annapriemaza.com, is fully responsive and built using Wordpress.

The same visual motifs were used for all of the promotional materials to help cultivate a consistent personal brand and increased recognition across social media platforms.